A proactive crisis communications plan for a successful merger
Services
Communications strategy
Location
Australia
THE PROJECT
Our client was preparing to enter a significant merger and needed a proactive crisis communication plan that addressed anticipated opposition and ensured that staff, partners and clients felt informed, supported, and confident throughout the process.
THE CHALLENGE
Mergers can create uncertainty, especially when communication is unclear or inconsistent. Our challenge was to ensure all internal and external audiences received the right information at the right time, and that messaging instilled a sense of confidence and stability around the upcoming changes. Minimising disruption to operations and maintaining trust were critical priorities.
THE SOLUTION
We developed a comprehensive crisis communication plan that included:
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Key messages tailored to different audiences
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A timeline for communication across each stage of the merger
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Recommended channels and formats for delivery
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Detailed guidance for spokespeople to ensure consistent, credible communication.
THE RESULTS
The communication plan provided a structured and supportive framework for managing the transition. It helped leadership navigate the merger with transparency and reduced confusion among staff and stakeholders.
