Advancing gender equality and women's health
Client
Women's Health & Wellbeing Barwon South West
Services
communication strategy development & implementation, media engagement, advocacy, political and stakeholder briefings
Location
Australia
THE PROJECT
We're proud of our long-standing powerful partnership with Women’s Health and Wellbeing Barwon South West (WHWBSW), helping develop and lead the implementation of a comprehensive communications strategy to better articulate the scope and impact of their work. WHWBSW is a leading regional women’s health organisation working to advance gender equality, improve women’s health, and prevent violence against women in the Barwon South West region of Victoria, Australia.
THE CHALLENGE
The team has deep health promotion expertise and strong program delivery however it can be a challenge to clearly communicate the full scope of WHWBSW’s work—spanning gender equality, women’s health, and the prevention of violence against women. Messages didn’t always connect with professional, media and community audiences, limiting reach and impact.
THE SOLUTION
In a true partnership approach, we work with the WHWBSW team to develop and implement a strategic, tailored and multi-channel communications strategy designed to evidence the impact and value of their work.
This includes the creation of clear, consistent messaging; production of engaging and accessible content; and proactive media and stakeholder engagement.
THE RESULTS
The implementation of the new strategy has led to:
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Stronger, more direct messaging across all platforms
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A marked increase in media appearances and coverage
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Deeper engagement with existing audiences
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Extended reach into new communities and audiences.
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A refreshed brand and voice that reflects the organisation’s spirit and mission.
